Brie Code is the CEO and creative director of TRU LUV, a Toronto-based studio that makes companions—interactive experiences that aren’t quite apps and aren’t quite games. Companions are built on a framework of deepening friendship, not increasing challenge, to help you unwind and achieve your goals. Previously Brie was a lead programmer at Ubisoft Montreal on the soft, ethereal game Child of Light and three Assassin’s Creed games. TRU LUV’s first companion, #SelfCare, is one of Apple’s Best of 2018 Trends of the Year selections.